Many parents are either skeptical or unaware of esports at the high school level. Host a parent night to educate them about it. Have machines set up to showcase the games. Include a time to go over the benefits, expectations, and FAQs for your new program.
Once parents understand the benefits to esports, most become supportive of the program. You may even have some wanting to participate.
Opportunities for parent involvement:
Stream matches for live remote viewing
Provide match-day snacks
Analyze pro games with their player
Monitor chats or social media
Discuss learnings from each match including the social-emotional impact of working in a team to achieve success.